Hotel Alpha is close to the Varosha quarter, with its narrow cobblestone streets and its 18th century houses. It offers free private parking, a restaurant and a lobby bar. All rooms at Alpha Hotel are equipped with air conditioning and a cable TV. Each room has a private balcony and a bathroom with shower or bathtub. Guests can rent cars directly at the hotel and benefit from a 24-hour reception and room service. Free Wi-Fi is available in the entire hotel. The property is close to the City Hall, the American University and South West University. Blagoevrad’s city centre is just 10 minutes' walk away. Guests can also visit the nearby Moshtanska House and Vuvedenie Bogorodichno Church, in the Varosha quarter.