The East Coast's answer to Rodeo Drive in Beverly Hills, California, this upscale street acts as a magnet for well-heeled tourists and residents, who come to eat, shop, browse and ogle. Here the island's palmiest boutiques stand shoulder to shoulder and read like names from a shopper's Who's Who: Cartier, Ralph Lauren, Liz Claiborne, Charles Jourdan, Saks Fifth Avenue, Giorgio's. Worth Avenue's mélange of styles succeeds in creating a picturesque street with a decidedly European flair. Its design blends features of Venetian, Spanish and Moorish architecture.